With over 15 years of experience in PR, I’ve developed a strong expertise in building and managing influential communities around brands, as well as translating brand strategies into compelling communication across digital channels. My ability to align PR and marketing efforts with business goals has resulted in consistently high-performing campaigns and brand visibility.
Over the past 8 years, I’ve collaborated with leading Russian fashion brands, including
12storeez, Belle YOU, and
Lavarice, supporting their entry into international markets and achieving measurable growth:
Helped
12storeez launch in international markets by developing a comprehensive PR strategy, securing collaborations with top fashion bloggers, and generating 750+ organic mentions on Instagram. Also facilitated over 300 collaborations with influencers and stylists.
Developed and executed influencer international campaigns for
Belle YOU, resulting in a 3x increase in social engagement and partnerships with over 300 micro- and macro-influencers across Europe. Managing photoshoots for catalog and street style (3–4 shoots per month)
Supported
Lavarice in scaling its international presence through strategic gifting and brand collaborations, resulting in a 25% increase in international orders within six months. Collaborated with content creators to produce high-quality content for social media platforms.
Earlier in my career, I worked at top-tier global PR agencies like Edelman and Grayling in Moscow, managing multi-market campaigns for clients in fashion, lifestyle, and beauty. I’ve learned how to manage cross-functional teams, execute media strategies across multiple regions, and meet tight deadlines without compromising on quality.
Most recently, I played a key role in launching
Let’s Swim by
David Koma, personally pitching the brand to international influencers. Within three months, the campaign generated:
- 450+ organic mentions on Instagram
- Over 200 collaborations with models and content creators
In my spare time, I run a Telegram
channel on marketing and PR in the fashion industry, which has grown to a community of over 3,000 subscribers. Through this channel, I regularly analyze trends, share case studies, and foster dialogue between fashion professionals and communication experts.